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Film data fromTMDB

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  1. Wokeometer
  2. Movies
  3. Clerks
Clerks
Box Office
Hit · 114.5x
Budget$27.6K
Worldwide Gross$3.2M
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Clerks

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Clerks

Clerks

movie·R·Oct 19, 1994·
Box OfficeHit · 114.5x
$27.6K
Budget
$3.2M
Gross
Shop

Shop this title

Clerks

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Digital video
Amazon — Digital video. Search this format: Clerks. Opens in a new tab
DVD & Blu-ray
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Search US stores by format. Check the title and edition before buying.

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Catalog availability and subscription terms vary.

Clerks

movie
R
October 19, 1994
Wokeometer Rating
0Based
0/10
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Clerks delivers raw Gen X slacker comedy rooted in retail drudgery, crude banter, and personal choices with zero identity politics or progressive messaging. Its 0/10 woke score marks it as safe, neutral entertainment that prioritizes story over agendas.

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Detailed Analysis

Clerks (1994) is a low-budget black-and-white indie comedy centered on a single day in the lives of convenience store clerk Dante Hicks and video store clerk Randal Graves.

The narrative follows their mundane frustrations with customers, rooftop hockey games, crude sexual banter (including the infamous '37' oral sex discussion between Dante and Veronica), a funeral home visit, and romantic entanglements with Veronica and Caitlin. Themes revolve around slacker ennui, friendship, and personal choices in dead-end jobs, drawn directly from writer-director Kevin Smith's retail experiences in New Jersey.

The film delivers unfiltered Gen X humor rooted in everyday absurdities and relationships, with no identity politics, systemic oppression narratives, or critiques of traditional norms appearing in the plot, dialogue, or character arcs. Produced as an original 1994 work with no source material or modern casting alterations, the cast and New Jersey setting simply reflect the era and location. Creator intent focused on personal authenticity and indie representation of retail life rather than activism, resulting in a straightforward comedy free of any progressive messaging or foregrounded identities that would distract from its core entertainment value.

Key Factors

  • 1994 original production with no source material changes or modern casting alterations
  • Crude, unfiltered Gen X slacker humor focused on everyday absurdities and relationships rather than social messaging
  • Cast and setting reflect the era and location without any DEI-driven elements or foregrounded identities
  • Creator intent centered on personal authenticity and indie representation of retail life, not activism

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

See how this title scores across all 5 woke subcategories with detailed explanations.

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Directed by

  • Kevin Smith

Is Clerks Woke?

We've run a full content analysis on Clerks and scored it 0/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Clerks?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Clerks's overall score.

Is Clerks family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Clerks is rated R. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Brian O'Halloran
0Based

Brian O'Halloran

Dante

Jeff Anderson
0Based

Jeff Anderson

Randal

Marilyn Ghigliotti
0Based

Marilyn Ghigliotti

Veronica

Lisa Spoonauer
0Based

Lisa Spoonauer

Caitlin

Jason Mewes
0.8Based

Jason Mewes

Jay

Kevin Smith
0Based

Kevin Smith

Silent Bob

Scott Mosier
0Based

Scott Mosier

William the Idiot Manchild / Angry Hockey-Playing Customer / Angry Mourner

Scott Schiaffo
0Based

Scott Schiaffo

Chewlie's Rep

A
0Based

Al Berkowitz

Old Man

Walt Flanagan
0Based

Walt Flanagan

Woolen Cap Smoker / Egg Man / Offended Customer / Cat-Admiring Bitter Customer

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