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Film data fromTMDB

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  1. Wokeometer
  2. Movies
  3. Brave
Brave
Box Office
Break-even · 2.9x
Budget$185M
Worldwide Gross$539M
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Brave

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Brave

Brave

movie·PG·Jun 22, 2012·
Box OfficeBreak-even · 2.9x
$185M
Budget
$539M
Gross
Shop

Shop this title

Brave

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: Brave. Opens in a new tab
DVD & Blu-ray
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Brave

movie
PG
June 22, 2012
Wokeometer Rating
3Based
Audience Woke Score
No Ratings Yet
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Brave keeps a low 3/10 woke score by focusing on classic family bonds and personal growth instead of modern political messaging.

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Detailed Analysis

Brave features a strong-willed female protagonist who rejects traditional gender roles by excelling at archery and defying an arranged marriage custom central to her kingdom's lore.

The narrative centers on mother-daughter reconciliation and personal autonomy within a classic fairy-tale structure of self-discovery and breaking a curse. These elements draw from longstanding storytelling traditions of empowered heroines and family conflict rather than modern activist framing.

There is no race-swapping of established characters, no prominent LGBTQ+ representation, no explicit critiques of patriarchy or systemic oppression as plot drivers, and no creator statements emphasizing DEI or social justice mandates. Released in 2012, the film predates peak progressive messaging trends in animation and faced reception focused on story execution and character likability rather than ideological backlash. The mild feminist undertones remain incidental and do not drive or collapse the premise.

Key Factors

  • Female lead challenging marriage customs and pursuing archery skills justified by in-universe Scottish Highland traditions and personal agency
  • Emphasis on mother-daughter relationship and communication over romance, aligning with classic coming-of-age arcs rather than identity politics
  • Absence of forced diversity, gender-swapping, explicit social justice lectures, or intersectional elements; all casting and setting remain culturally consistent with source inspiration

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda
Corporate & Creator Activism

See how this title scores across all 5 woke subcategories with detailed explanations.

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Directed by

  • Brenda Chapman
  • Mark Andrews

Is Brave Woke?

We've run a full content analysis on Brave and scored it 3/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Frequently Asked Questions

What kind of woke content is in Brave?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Brave's overall score.

Is Brave family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Brave is rated PG. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Disney+

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Top Cast

Kelly Macdonald
2.2Based

Kelly Macdonald

Merida (voice)

Emma Thompson
3.6Based

Emma Thompson

Elinor (voice)

Billy Connolly
1.8Based

Billy Connolly

Fergus (voice)

Julie Walters
1.9Based

Julie Walters

The Witch (voice)

Robbie Coltrane
1.5Based

Robbie Coltrane

Lord Dingwall (voice)

Kevin McKidd
5Mixed

Kevin McKidd

Lord MacGuffin / Young MacGuffin (voice)

Craig Ferguson
2.5Based

Craig Ferguson

Lord Macintosh (voice)

Peigi Barker
3Based

Peigi Barker

Young Merida (voice)

Steve Purcell
3Based

Steve Purcell

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Patrick Doyle
3Based

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