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Film data fromTMDB

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  1. Wokeometer
  2. Movies
  3. Barbie
Barbie
Box Office
Hit · 10.0x
Budget$145M
Worldwide Gross$1.4B
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Barbie

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Barbie

Barbie

movie·PG-13·Jul 21, 2023·
Box OfficeHit · 10.0x
$145M
Budget
$1.4B
Gross
Shop

Shop this title

Barbie

We may earn a commission from purchases through these links.

Digital video
Amazon — Digital video. Search this format: Barbie. Opens in a new tab
DVD & Blu-ray
Amazon — DVD & Blu-ray. Search this format: Barbie. Opens in a new tab

Search US stores by format. Check the title and edition before buying.

Explore Prime Video — Opens in a new tab

Catalog availability and subscription terms vary.

Barbie

movie
PG-13
July 21, 2023
Wokeometer Rating
9Woke
Audience Woke Score
7/10
Woke
20 Ratings
Scale: 0 = not woke, 10 = maximally woke

TL;DR Verdict

Barbie pushes a 9/10 woke agenda by building its plot around heavy-handed patriarchy critiques and explicit gender lectures that override story and humor. Avoid it if you want entertainment instead of activist messaging.

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Detailed Analysis

The Barbie film's core premise centers patriarchy critique as its foundational structure, with the plot propelled by Barbie's direct confrontation with real-world gender dynamics and Ken's parallel arc that positions traditional male identity as inherently oppositional and problematic.

This ideological framework dictates the entire narrative direction rather than emerging organically from character or story needs. Explicit lecture scenes, including America Ferrera's extended monologue that catalogs contradictory expectations imposed on women, halt narrative momentum to deliver overt messaging that prioritizes ideological instruction over entertainment. Creator statements from Greta Gerwig and Margot Robbie confirm deliberate feminist activist intent behind these choices, establishing the progressive elements as intentional intrusions rather than incidental details.

The diverse supporting cast is layered onto identity-focused subplots that further embed gender and social themes into the fabric of the film, reinforcing the activist orientation at every level. These elements collectively compromise the viewing experience by subordinating plot and humor to repeated ideological assertions.

Key Factors

  • Patriarchy critique as foundational premise
  • Explicit gender-issue lecture scenes
  • Creator-stated feminist activist intent
  • Diverse supporting cast layered onto identity-focused subplots

Methodology: Each score synthesizes audience discourse, critic and aggregator reception, and press coverage — weighed against the work itself, not any single source.

Detailed BreakdownPro

Free Preview1 of 5 categories unlocked
Corporate & Creator Activism8

Director Greta Gerwig positions the film as a feminist challenge to gender norms, while Mattel's involvement thinly veils corporate DEI pandering beneath satirical elements.

Identity Politics & Racial Essentialism
Gender Ideology & LGBTQ+ Themes
DEI Casting & Representation Mandates
Preachiness & Message-First Agenda

Unlock the other 4 categories — including Identity Politics and Gender Ideology — with detailed explanations.

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Directed by

  • Greta Gerwig

Is Barbie Woke?

We've run a full content analysis on Barbie and scored it 9/10 on the woke scale. Read our detailed breakdown above to see exactly what we found.

Audience Fit
1.5/5
Poor fit

Audience Fit is the inverse of the community's average woke rating of 7.4/10: the less woke our audience finds a title, the more stars it earns. Based on 20 audience ratings.

Frequently Asked Questions

What kind of woke content is in Barbie?

Our analysis checks for themes like identity politics, race-swapping, gender ideology, environmental activism, anti-religious messaging, and other progressive agenda elements. The score breakdown above shows which specific categories were flagged and how heavily they factor into Barbie's overall score.

Is Barbie family-friendly?

Wokeometer focuses on ideological content rather than traditional ratings (violence, language, etc.). Barbie is rated PG-13. For a full picture, combine our woke analysis with the age rating to decide if it's right for your family.

How does Wokeometer score movies?

We evaluate media across multiple ideological categories on a 0–10 scale. Scores of 0–3 mean story-first, 4–6 have moderate elements, and 7–10 flag heavily agenda-driven content. Learn more about our methodology →

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Top Cast

Margot Robbie
2.9Based

Margot Robbie

Barbie

Ryan Gosling
2.3Based

Ryan Gosling

Ken

America Ferrera
4.9Mixed

America Ferrera

Gloria

Ariana Greenblatt
3.6Based

Ariana Greenblatt

Sasha

Issa Rae
8Woke

Issa Rae

Barbie

Kate McKinnon
4.6Mixed

Kate McKinnon

Barbie

Alexandra Shipp
6.7Mixed

Alexandra Shipp

Barbie

Emma Mackey
6.6Mixed

Emma Mackey

Barbie

Hari Nef
9Woke

Hari Nef

Barbie

Sharon Rooney
9Woke

Sharon Rooney

Barbie

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Audience Reviews4

smokdgoudaWoke0/10
Nov 6, 2026

I spoke with my close personal friend Ben Shapiro recently and he said he loved this movie

Wade_SaysProWoke8/10
Oct 3, 2026

Men can’t do much, the movie makes it obvious.

asdfSkepticWoke0/10
Sep 29, 2026

Barbie is an excellently crafted parody of wokeness. It pretends to be woke, but actually mocks it. It has many positive male role models as well.

Pink LuxembourgWoke0/10
Aug 31, 2026

Very anti woke. Charlie Kirk plays Ken

dave
Sep 7, 2026

this is realy the flaming bullet that these rubbernecks need to hear about this movie, my son said it was realy good!