The 2024 Pride Update added 95 stickers featuring explicit flags and symbols for lesbian, gay, bisexual, pansexual, transgender, nonbinary, genderfluid, agender, neopronouns, polyamorous, asexual, and related identities, plus rainbow packaging, they/them buttons, and trans-themed goodies. Developers explicitly stated intent to empower representation and tell stories of "different backgrounds, genders and sexual identities," with phrases like "Love wins!" and "seeing yourself represented... can be incredibly empowering." Customer narratives include a gay male couple (Marc and Pedro) raising a son who supports them with pride stickers, a lesbian couple (Daisy and Dawn), and bi-curious characters exploring same-sex crushes in a supportive setting.

Later DLCs like Book of Shadows further highlight "incredibly queer" themes and queer items. The player character is deliberately gender-neutral with no romance options, while the game normalizes and foregrounds these elements as core content. Reception shows audience embrace among cozy-game fans alongside some criticism of overt messaging and DLC monetization, with no major review-bombing but clear critic-audience score gaps on Metacritic.