Newer entries like Soulless introduce MC sexuality selection (male-only, female-only, or mixed routes) and Code Blue adds protagonist gender choice plus non-binary love interests, making these options integral to branching narratives and endings rather than incidental. The developer, Your Story Interactive, publicly refused Russian market demands to remove LGBT content, stating their values prioritize "diversity, inclusivity and the freedom to be who you are," directly tying representation to studio philosophy.

Character customization includes skin tone, hairstyles, clothing, and body shapes in recent stories, while romance marketing highlights "Guy or Girl?" choices. The provided key art depicts traditional heterosexual couples in stories like On Thin Ice, Vying for Versailles, and Heaven's Secret sequels, but this does not offset the broader system-level emphasis on same-gender routes and identity flexibility. Audience feedback praises the rep, with some noting trans love interests, while localization differences between Russian and English versions sparked separate complaints about scrubbed content.