Diversity appears through varied original designs across ethnic, cultural, and fantastical themes rather than alterations to prior canon. Recent additions include Alli (introduced 2025 with a confirmed lesbian crush on Willow via debut animation and ARG events) and Angelo (explicitly gay), plus Meeple described with neutral English pronouns implying non-binary traits; these remain side elements amid hundreds of brawlers and do not drive gameplay or premise.

Supercell has publicly discussed designing for diversity and inclusion in character variety and team practices, but no evidence links the studio to external consultancies like Sweet Baby Inc. or mandates that reshape core content. Valentine's community events frame light dating votes around brawler personalities without ideological framing.

No major controversies tie the game itself to forced messaging or backlash over representation; player complaints focus on balance instead. The elements stay incidental to the entertainment-focused multiplayer loop.